Marketing & Business Development
In the post-pandemic world, law firms that can’t maintain or build trust with employees and clients can expect an exodus that will shake the foundations of their businesses, writes Trish Carroll.
Q&A with Catherine Henry: "The senior leadership team agrees that we are not a law firm that employs people. We are a people firm that employs lawyers."
In our Q&A, Catherine Henry, founder of Catherine Henry Lawyers, explains the satisfaction she gets from assisting clients in the health and aged care space, why it is so crucial to provide outstanding legal services to regional areas, and how bringing in a CEO and advisory board has transformed her firm.
Q&A with Holly Mylne: "I've found that business often grows when I delegate because it frees up my time for more of the money-generating work."
In our Q&A, Holly Mylne, principal and founder of Blossom Lawyers on the Gold Coast in Queensland, explains how her firm has carved out a strong niche in education law, and why she is a big advocate of sharing the workload.
Errors with pricing for legal work are inevitable, but providing clarity around fees and the value proposition that your firm delivers will go a long way to keeping clients happy while boosting your bottom line, writes Colin Jasper.
Q&A with Bruce McFarlane: "In setting up BlueRock, our founder wanted the wealth to be shared between people."
In our Q&A, Bruce McFarlane, CEO of the BlueRock Group and Managing Director of BlueRock Law, explains the growth benefits of a multidisciplinary firm and why the key to a successful future involves maintaining a fun culture.
Empowering more junior staff to take responsibility for legal matters and contribute to the business in non-legal areas is at the heart of a new ‘cluster’ model for law firms, writes Demetrio Zema.
Mark Andrews urges law firm leaders not to under-value face-to-face interaction and technology-free meetings, despite the rise of Zoom and Microsoft Teams.
Q&A with Leah Cameron: "What I'd love to see is more of our mob practising as lawyers in commercial sectors."
In our Q&A, Leah Cameron, a Palawa woman and founder and principal solicitor of Marrawah Law, explains how being Indigenous shapes her approach to practising law, and what mainstream law firms can do to encourage more diverse participation in the legal profession.